Insights
Useful even if you never hire us.
Written for owners who keep being told they should be doing something about AI and would like to know what is actually true. No predictions, no tool round-ups.
AI agents29 August 2026 · 6 min read
What an AI agent actually is for a business, and what it is not
The word has been stretched until it means nothing. Here is the distinction that actually matters when somebody tries to sell you one.
Read it →AI for operations27 August 2026 · 7 min read
Where AI actually pays back in a UK business of five to fifty people
Not the exciting answers. The boring, repeatable ones that survive contact with a normal week.
Read it →AI for operations22 August 2026 · 5 min read
The third of jobs you should not automate
How to spot them before you have paid somebody to build them, and what to do with them instead.
Read it →Custom software18 August 2026 · 6 min read
Why your software has a spreadsheet next to it
Every business we look inside has one. It is not a discipline problem, and understanding why explains most of what is wrong with the software you bought.
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