Questions

Everything people ask, answered straight.

Including the awkward ones. If something is missing, ask it on the call and you will get the same answer you would get after signing.

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Free, and genuinely useful on its own. An hour with someone who does this every day, and you leave with a plan whether you ever hire us or not.

The six we hear most

“Five thousand pounds is a lot for an implementation.”

Compare it with a hire, not with software. It is less than the first few months of one salaried person, it runs nights and weekends, and everything we build is yours. The number follows the size and the value of what changes, it is agreed in writing before anything is built, and it can be split across an agreed number of months.

“Why pay £2,000 for the Audit before anything is built?”

Because it is the work rather than a pitch. We go inside the business, interview your people and hand you the transformation plan, and you keep it whatever you decide next. It is a separate product with its own price, so nobody is paying for a sales process dressed up as a diagnosis.

“How do we know it will actually get used?”

Because we come and sit with the people who have to use it, in the room, and we build it inside the tools they already open. Nobody is asked to learn a new system or log into a second place. If a thing is not being used a month later, that is our problem to fix, not yours to chase.

“We tried AI and it did not stick.”

It rarely sticks because a tool gets dropped on a process nobody redesigned, and then nobody owns it. We design with the people doing the work, and we are still in the business every month afterwards. Adoption is the deliverable, not the hope.

“AI makes you faster, so why is it not cheaper?”

We do not sell hours, we sell the transformation. What you are buying is the change in the business, and that is worth the same whether it took us three weeks or three months. AI making us faster is how we stay small, stay good and keep the lights on, not a discount on the outcome.

“Our client data is confidential and we are regulated.”

Nothing leaves your control by accident. Access is set per person, hosting is in the EU under UK GDPR with a processing agreement, and nothing goes out in your name until a named person has approved it. In regulated work it usually tightens things rather than loosening them: no more client details pasted into somebody’s personal ChatGPT account.

What you get

What exactly are you selling?

One path with three stages, not a menu. The Audit comes first, from £2,000 one off: we go inside the business, interview your people and hand you the transformation plan. Then the implementation, from £5,000, where we build everything the plan calls for. Then the partnership, £150 or £500 a month, which keeps it running.

Each stage is bought separately and each one stands on its own, so you can stop after any of them. There are no packages and no tiers. Everything we build for you is yours.

How custom is it really?

The areas in the menu are your areas, named in your words. The stages on the board are your stages. Every agent is designed around what your business does and what you personally will let it do without asking. Two firms in the same trade come out with visibly different systems. There is no template underneath with your logo on it.

We already pay an agency a monthly fee for marketing software. How is this different?

A sub-account is a seat on a platform thousands of other businesses are also on, set up for you and managed for a monthly fee. It is a real service and it works. The question worth asking is what you are holding at the end of it: the funnels and automations live on the platform, so if you stop paying, that is where they stay.

What we build is yours. Software shaped around your process, agents that read and write inside the job system, accounts package and inbox you already run, and a written agreement before we start covering what you keep and how your data comes out.

A managed marketing platform covers marketing: funnels, pipelines and chasing leads. It is a seat on software thousands of other businesses are also on, and when you stop paying it stops. What we build covers whatever the audit says is costing you most, across every area of the business, inside the tools you already run, and it is yours to keep.

Do we have to replace the tools we already use?

No. We build on top, never instead of. If your job system, accounts package and inbox work, they stay and what we build plugs into them. Some clients only want the lighter version: agents sitting on top of the tools they already trust, with nothing moved at all. That is a real answer and we build it happily.

Do we have to learn AI to use it?

No, and you never will. You will not write a prompt, choose a model or sit through a course to use what we build. Your team gets something that already knows the business, with things happening in it and things waiting for a yes. If somebody has to learn a technology to get value out of it, we built the wrong thing.

Money and time

What does it cost?

Here are the numbers. The Audit is from £2,000, one off, priced by how many people work there, up to a maximum of £5,000. The implementation is from £5,000, set by the size, complexity and value of the transformation. The partnership is £150 or £500 a month once something is live.

Larger transformations are priced on a call, once we know what your business actually needs. Every number above is a floor or a range rather than a flat fee, and you get the real one in writing before anything is built.

Why is it not cheaper, when AI makes you faster?

Because what you are buying is the change in the business, and that is worth the same to you whether the build took three weeks or three months. What our speed does buy you is a shorter wait, a fixed number agreed before anything starts, and the option to spread it across as many months as your cash flow needs.

AI letting us deliver faster is our margin and how we stay small enough to do the work properly. It is not a reason to price the transformation as if it were less valuable than it is.

Can we spread the implementation cost?

Yes. The implementation can be split across an agreed number of months, agreed in writing at the same time as the price. It is one number for the transformation either way, not a running meter.

How long does it take?

It depends on the stage. The implementation is scoped and priced before anything starts, so you know what is being built and in what order before we begin.

The Audit moves at your pace, because most of the work is us talking to your team and that takes as long as your diary takes. We do not put a date on it and then blame you for it. The partnership is rolling monthly and you can end it on thirty days.

What is the Audit, and why is it paid?

It is the work of understanding the business. We go inside it, interview your people, analyse the processes and identify the opportunities, and you leave with the transformation plan: the Roadmap, the Gap, the Quick Wins and the Upside.

It is paid because it is the work rather than a pitch. From £2,000, one off, priced by how many people work there, up to a maximum of £5,000. It is a separate product, it is not credited against the implementation, you owe us nothing afterwards, and you are free to take the plan to another builder.

Do we pay for AI subscriptions on top of the monthly?

You pay your own AI usage directly, on your own account, at cost, and we never mark it up. The partnership fee is separate and is agreed in writing before you sign.

What happens if we want to add something later?

That is expected and it is most of what happens after go-live. A new area, a branch, a service line, a number you suddenly want watched.

Minor improvements sit inside the partnership. Anything substantial, or anything outside what is already there, is a new transformation: it gets its own plan and its own implementation price, agreed in writing before it happens. That is deliberate, so the monthly never quietly becomes the way you pay for a project.

Trust, data and risk

How do you keep our data safe?

What "secure" actually means here, not as an adjective

Every table in the system we build for you carries row level security. In our own app, which is built the same way, that is 65 tables out of 65 today.

The account your agents run under is deliberately weak. It is not an administrator, it cannot step around those row level rules, it holds no delete permissions at all, and it cannot read your connected accounts or keys.

There are no passwords to steal. People sign in with a link sent to their work email, so there is nothing to reuse, leak or guess.

We run an automated security check against the whole database and fix what it finds.

None of that makes anything impossible. It makes the obvious routes closed, and it means the damage an agent can do on a bad day is bounded by design rather than by hope.

Who owns the data?

You do. We own the infrastructure it runs on and never the contents, and that is written into the contract before you sign. Everything is handled under UK GDPR and the Data Protection Act 2018, hosted in the EU, with a data processing agreement setting out exactly what we may and may not do with it.

Can our team have different levels of access?

Yes, and it is designed with you rather than assumed. Who sees money, who sees people, who can approve what, who only ever sees their own jobs. An engineer in a van, an office manager and a director should not be looking at the same screen, and in what we build for you they will not be.

What happens when an agent gets something wrong?

It will occasionally, which is why nothing that matters leaves the building without a person approving it. An agent drafts, chases, flags and files, and you approve anything carrying your name. You decide exactly where that line sits before anything goes live, it is written on the screen in plain words, and you can move it whenever you like.

What happens if we stop, or you disappear?

Everything we build is yours, and what you keep and how your data comes out is agreed in writing before we start rather than negotiated at the end when we would hold all the cards. The partnership is rolling monthly with thirty days to cancel. We would rather earn the next month than lock you into the next year.

Where should we not use AI?

A fair share of what we get asked for should not be built. Work that is about to change shape, judgement calls that carry real consequence, anything where a person is the point rather than the overhead, and anything so infrequent that maintaining the automation costs more than doing the job by hand.

We say so on the first call and it costs you nothing, because we would rather lose the build than sell you one you did not need.

Working with us

Where do you work?

Right across the UK. The owner interview in the Audit is done in person and the rest runs remotely.

Are you a software company?

No. A software house takes a specification, builds it, invoices you and leaves. We design it with you, we include the thinking rather than charging for it, we teach your team if you want that, and we are still there afterwards because the monthly means somebody who knows your build is on the end of the phone. If it has the letters AI in it and it touches your business, we are the people you ring.

Can you train our team on AI too?

That sits inside the Partnership as advice, or as its own scoped project with a price agreed up front.

How many clients do you take at once?

Fewer than we could. Something designed this closely around one business cannot be built for six at once, and that is the reason the ones we take get finished. If the next slot is gone we will tell you when the one after it starts, and you will hear it from someone who works on the builds rather than from a queue.

Ask us the awkward one.

A full hour of real advice, free. The questions people are nervous about asking are usually the ones worth answering first.

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